Knowledge·Guides4 pillar guides

GUIDES.

Pillar deep-dives on PPC, A+ Content, DSP, and creative production. Written for operators — not for SEO.

Amazon PPC Mastery

From campaign structure to bid strategy, Search Term Report analysis to day-parting — the complete advertising playbook we use on every account.

Sponsored ProductsSponsored BrandsNegative MatchBid Adjustment
45 min read9 chaptersUpdated May 2026

A+ Content Playbook

Module selection, copywriting for scan-readers, image specs, comparison charts, and the test matrix we use to measure conversion lift after launch.

A+ ModulesBrand StoryComparison ChartsConversion Testing
32 min read7 chaptersUpdated Apr 2026

DSP Field Manual

Amazon DSP from the ground up — audience types, inventory sources, CPM benchmarks, attribution windows, and AMC measurement. For brands spending $50K+/month.

DSP AudiencesAMCView-Through AttributionFrequency Capping
38 min read8 chaptersUpdated Mar 2026

Product Photo & Video Spec

Every image and video specification for Amazon in 2026 — main image requirements, lifestyle ratios, infographic rules, video thumbnail dimensions, and A+ hero sizes.

Main ImageLifestyle PhotographyVideoA+ Creative
20 min read5 chaptersUpdated May 2026
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